Author Archive

MedSurvey

Avoiding the “Pivot” and Other Project Manager Secrets Revealed

September 1st, 2023

This article first appeared on GreenBook Blog. If you remember the 90’s, you probably remember the Friends episode where Rachel and Chandler help Ross carry a couch up a turning…

The Little Things: How to engage panelists like customers to improve retention and benefit survey participation

September 1st, 2023

This article first appeared on Insights Association Website. Sometimes, it’s the little things that have the biggest impact. A few years ago, I was on a screening call with one…

Finding the right fit: Why sometimes a survey project just won’t work — and that’s okay

September 1st, 2023

This post was originally posted to the Insights Association website. Would you buy a pair of shoes that don’t fit? Of course you wouldn’t! The same applies to market research…

How to improve the marketing research process for today’s health care practitioners

August 30th, 2023

This post first appeared on Quirks. Seeking a better outcome Today, there are more advances than ever in the therapies, medicines, equipment, technology and approaches that provide new hope for…

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